Reminder: Listen to this Chris

I'm planning to listen to this today.

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Marketing Flight of the Conchords on the Web with Dave Fletcher Eric Schwartzman: Monday, September 27, 2010 | 8:37 AM   Download MP3

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. Read more at ontherecordpodcast.com

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Is Social Media Better for Customer Loyalty than Acquisition?

eMarketer suggests that social media is a channel better used for client retention than client acquisition. The premise seems sound as those who are likely to "Like" a brand or to follow a business are likely to have familiarity with the brand/ business.

Albeit, would-be mind-share seekers rarely stop there. Exposure is hoped to lead to acquisition and many approach social media expecting new customer acquisition as a fundamental benchmark of social media success.

To add to the complexity of the situation smaller businesses are well outspent - in time resource, in expertise - when it comes to social media. Small businesses may feel they're on a level playing field but they are no doubt outspent by larger organizations that compete for customer attention.

What's your take? Should organizations approach social media with new customer acquisition in mind?

Amplify’d from www.emarketer.com

Social Media Working Better for Retention Than Acquisition

SEPTEMBER 20, 2010

Campaigns to acquire new customers have not taken off

Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.

The report noted that customer acquisition is a more important goal for smaller companies, which often use social media as an inexpensive marketing channel. Those companies are devoting budget to gaining new customers through social media, but by definition their budgets are small. They are overshadowed by large companies who have chosen social media primarily as a venue for cultivating customer loyalty and spend more heavily in that area.

See more at www.emarketer.com

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Is Social Media Better for Customer Loyalty than Acquisition?

eMarketer suggests that social media is a channel better used for client retention than client acquisition. The premise seems sound as those who are likely to "Like" a brand or to follow a business are likely to have familiarity with the brand/ business.

Albeit, would-be mind-share seekers rarely stop there. Exposure is hoped to lead to acquisition and many approach social media expecting new customer acquisition as a fundamental benchmark of social media success.

To add to the complexity of the situation smaller businesses are well outspent - in time resource, in expertise - when it comes to social media. Small businesses may feel they're on a level playing field but they are no doubt outspent by larger organizations that compete for customer attention.

What's your take? Should organizations approach social media with new customer acquisition in mind?

Amplify’d from www.emarketer.com

Social Media Working Better for Retention Than Acquisition

SEPTEMBER 20, 2010

Campaigns to acquire new customers have not taken off

Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.

The report noted that customer acquisition is a more important goal for smaller companies, which often use social media as an inexpensive marketing channel. Those companies are devoting budget to gaining new customers through social media, but by definition their budgets are small. They are overshadowed by large companies who have chosen social media primarily as a venue for cultivating customer loyalty and spend more heavily in that area.

See more at www.emarketer.com

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Marcellus Shale Tax is a MUST

The next two weeks makes a BIG difference in how well Pennsylvania prepares itself for a boon of natural gas drilling in the Marcellus shale formation. Many eyes are on the Marcellus Shale and the elected officials and legislators who committed to passing a tax by October 1. The tax is important as it will help fund conservancies and ensure optimum regulation of drilling that does occur. More on info can be found at Google News Stream.

Amplify’d from www.mcall.com

State official: We must have a Marcellus shale tax

DCNR's Quigley says the levy is vital to protect, preserve environment.

Pennsylvania has the next two weeks to seize a once-in-a-lifetime opportunity to support the environment and oversight of the natural gas drilling industry by passing a Marcellus shale severance tax

While acknowledging that gas drilling can be harmful to the environment, Quigley said the state cannot overlook the economic benefits and the fact that natural gas burns cleaner than other fossil fuels.

The gas industry isn't going to leave Pennsylvania if a tax is passed, he added, saying that drillers are finding the Marcellus deposit provides plentiful and pure gas. The energy companies also get a federal investment tax credit when they drill, so "you're already paying for those wells."

"The political climate suggests if we don't get it enacted now, it's highly unlikely that we'll see the … severance tax any time soon," Quigley said. Passing the tax will "shape the face of Pennsylvania for the next 100 years."

See more at www.mcall.com

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Marcellus Shale Tax is a MUST

The next two weeks makes a BIG difference in how well Pennsylvania prepares itself for a boon of natural gas drilling in the Marcellus shale formation. Many eyes are on the Marcellus Shale and the elected officials and legislators who committed to passing a tax by October 1. The tax is important as it will help fund conservancies and ensure optimum regulation of drilling that does occur. More on info can be found at Google News Stream.

Amplify’d from www.mcall.com

State official: We must have a Marcellus shale tax

DCNR's Quigley says the levy is vital to protect, preserve environment.

Pennsylvania has the next two weeks to seize a once-in-a-lifetime opportunity to support the environment and oversight of the natural gas drilling industry by passing a Marcellus shale severance tax

While acknowledging that gas drilling can be harmful to the environment, Quigley said the state cannot overlook the economic benefits and the fact that natural gas burns cleaner than other fossil fuels.

The gas industry isn't going to leave Pennsylvania if a tax is passed, he added, saying that drillers are finding the Marcellus deposit provides plentiful and pure gas. The energy companies also get a federal investment tax credit when they drill, so "you're already paying for those wells."

"The political climate suggests if we don't get it enacted now, it's highly unlikely that we'll see the … severance tax any time soon," Quigley said. Passing the tax will "shape the face of Pennsylvania for the next 100 years."

See more at www.mcall.com

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Are we Using the APPS?

Nielsen takes us on a ride with this study on the rise of app culture. In August WIRED Magazine tossed the discussion into main stream debate siting apps as a distinct sign of the next evolution in how we web. As the article starts...

"Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting."

App culture isn't the most only compelling discussion, but certainly a relevant one. What apps do you have on your device(s) that you aren't using? Which apps make your life easier?

Amplify’d from pewinternet.org

The Rise of Apps Culture

Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps. Read more at pewinternet.org

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