http://feedproxy.google.com/~r/Logicemotion/~3/i8949MzBjY8/searchsocial.html. ... a solid article from Edelman's David Armano on the intersection of search and social. Certainly there are more *tactical* elements to be reviewed and explained.
Good leads for additional content along these lines include @LeeOdden and Top Rank Marketing blog; also Andy Beal's Marketing Pilgrim and the Future Buzz blog.
