Location Based Flopworks?

Food for thought from earlier in the month, with links to research.

Amplify’d from liesdamnedliesstatistics.com

Research shows: Location based networking, yes / Location based networks, no

For example, Invoke Solutions recently had some good and bad news for location based networks.   The good: 52% of (US) consumers would be willing to share their location in exchange for retail perks.   The bad?  Facebook Places had 5% use and Foursquare 3% use.   Interestingly enough, the same study did show an appetite among respondents for ShopKick, which gives you (real) rewards for checking into places.

Invokes stats are echoed by research from Pew among Americans and their willingness to use the current crop of location based networks.   Only 4% of Americans use these services, and on any given day 1% will be ‘checking in.’

Will Location-Based Services Ever Go Mainstream? (gigaom.com)

Pew: Only 4% of Adults Use Location-Based Services (socialtimes.com) Read more at liesdamnedliesstatistics.com

See this Amp at http://amplify.com/u/fxlf

via Amplify.com

Posted via email from My Posterous Blog

Will Twitter Allows Businesses to Claim their Space?

Twitter will do well to get in the game of geolocation by allowing businesses to claim a location. The verdict is still waining as to how soon and how involved general consumers want to get into the check-in game.

Amplify’d from mashable.com

Is Twitter About to Let Businesses Claim Locations? [UPDATED]

Twitter has allowed users to tweet their location via its Places feature for a while now, but now it looks like the company is taking Places a step further with a feature that lets businesses “claim” a location or place.

The feature, first spotted by the Hacker News community and tech pioneer Dave Winer, provides a permanent URL for specific locations, along with a list of people who have recently tweeted from that location and their tweets. The interesting part though is that at least one of these pages, Twitter HQ, has been “claimed” by @Twitter.

The “claiming” of Place pages could be a sign that Twitter is getting serious about competing in the geolocation space currently dominated by Facebook and Foursquare. It could give businesses a new avenue to promote themselves on Twitter, and it could lead to new revenue possibilities for the microblogging service. Read more at mashable.com

See this Amp at http://amplify.com/u/etq0

via Amplify.com

Posted via email from My Posterous Blog