Twitter By the Numbers Pew Research Figures

Twitter facts and figures from Pew Research.

Amplify’d from www.marketingpilgrim.com

Twitter’s Huge! Or is it?

According to the latest report from the Pew Research Center’s Internet & American Life Project, the answer is 8%. Eight! How can that be? Twitter is one of the most popular social media services. Famous people Tweet every day. Twitter is used to help raise money during a disaster and detectives in England are being trained to use the service to help track criminals. So how can it be that only 8% of internet users are hanging with the bird?

Not surprisingly, the report shows that people aged 18-29 are more likely to be Twitter users, as are African-Americans and Latinos. Urban dwellers are twice as likely to use Twitter than their country cousins and that makes perfect sense, too.

To make matters even odder, Pew asked the Twitter uses how often they check their Tweets. 24% said several times a day while 21% said infrequently to never.

Of those that are posting, 72% said they post personal updates, 62% post work updates and more than 50% share news and retweet. Tweeting locations and sharing videos landed in the lowest spots on the chart.

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Twitter Streams Getting Rich Media with SlideShare, Instagram

Twitter announced on Monday that more photos, videos, song snippets and the like are being added to the stream. This no doubt is a big boost to all of the new content partners which include services Rdio and DipDive, along with Slideshare, Blip.Tv and Instagram.

Plans to add more rich media content to Twitter's streams have been and are in the works. The original partners include videos from YouTube, song snippets from Apple's Ping, Livestream, and photo images from various Twitter clients to name a few.

The addition is part of the platform's redesign and plan to evolve Twitter into a more cohesive user experience. The functionality allows Twitter to keep users on the site (and in the stream) as opposed to darting back and forth from interesting links, or windows. Preview allows users to (1) find content, (2) review or consume, and (3) return to the conversation stream all without leaving a singularly open browser window.

When asked about the amount of users that access Twitter via third-party clients Twitter representatives claim 78% of users log in via the web at least once a month.

Amplify’d from blog.twitter.com

Now Playing on #newTwitter: Embedded Music, TV Shows, Slides and More

We’re on a mission to give you more great multimedia content on Twitter, and today we’re adding five new companies to bring you independent TV shows, photos, works of art, slide presentations and entire songs, all right inside the details pane. Twitter users can access embedded media from more than 20 partners in total, including these new companies:

blip.tv: Watch more than 50,000 independently-produced Web TV shows.

Instagram: View mobile photos, personalized with Instagram’s colorful filters.

Rdio: When a subscriber Tweets out a song, Rdio members can listen to full-length songs right inside the details pane,

All other Twitter users will hear 30 second song previews. SlideShare: Read and share entire presentations, directly on Twitter.

Dipdive: See photos, videos and new works from Dipdive's community of artists.

In the next few months we’ll integrate with more content partners. For Twitter users, this means that 140 characters can contain a world of multimedia content, and instantly connect you to video, photo, music and media services all across the Web. Read more at blog.twitter.com

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Will Twitter Allows Businesses to Claim their Space?

Twitter will do well to get in the game of geolocation by allowing businesses to claim a location. The verdict is still waining as to how soon and how involved general consumers want to get into the check-in game.

Amplify’d from mashable.com

Is Twitter About to Let Businesses Claim Locations? [UPDATED]

Twitter has allowed users to tweet their location via its Places feature for a while now, but now it looks like the company is taking Places a step further with a feature that lets businesses “claim” a location or place.

The feature, first spotted by the Hacker News community and tech pioneer Dave Winer, provides a permanent URL for specific locations, along with a list of people who have recently tweeted from that location and their tweets. The interesting part though is that at least one of these pages, Twitter HQ, has been “claimed” by @Twitter.

The “claiming” of Place pages could be a sign that Twitter is getting serious about competing in the geolocation space currently dominated by Facebook and Foursquare. It could give businesses a new avenue to promote themselves on Twitter, and it could lead to new revenue possibilities for the microblogging service. Read more at mashable.com

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