All the World's a Sumthing: report

Thursday, December 16, 2010

Marketing to the College Aged through Social Networks, a Match?

Research results regarding social media from Nielsen Norman Group suggest (strongly perhaps?) that university students - in fact - aren't exhibiting signs of social media obsession. The Media Post article suggests that students do not expect or want 'everything' to be social.
Amplify’d from www.mediapost.com
Report: Social Networks No Place For Marketing To College Crowd
On the same day Facebook founder and CEO Mark Zuckerberg was named Time's Person of the Year, a new report finds that college students don't necessarily live up to the stereotype of an especially tech-savvy, social media-obsessed segment of society.
When students want information about a company or organization, they turn to search engines to find their official Web pages, not social sites.
The report concludes, for instance, that marketers are misguided in assuming that social media is the best way to reach the college-age audience.
Among the main points:
Students like technology, but are not technical: Nielsen Norman found that while some are technology wizards, most expect the Web to be easy to use and to streamline their efforts without hassle.
Students move fast and miss information: They immediately flee a Web site when confronted with a page full of dense text, not even bothering to read the first sentence.
The latest Nielsen Norman report is reminiscent of a separate study by social media expert Danah Boyd earlier this year, which indicated that college students -- contrary to popular belief -- care about privacy online.
Read more at www.mediapost.com

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Thursday, December 9, 2010

Twitter By the Numbers Pew Research Figures

Twitter facts and figures from Pew Research.
Amplify’d from www.marketingpilgrim.com
Twitter’s Huge! Or is it?
According to the latest report from the Pew Research Center’s Internet & American Life Project, the answer is 8%. Eight! How can that be? Twitter is one of the most popular social media services. Famous people Tweet every day. Twitter is used to help raise money during a disaster and detectives in England are being trained to use the service to help track criminals. So how can it be that only 8% of internet users are hanging with the bird?
Not surprisingly, the report shows that people aged 18-29 are more likely to be Twitter users, as are African-Americans and Latinos. Urban dwellers are twice as likely to use Twitter than their country cousins and that makes perfect sense, too.
To make matters even odder, Pew asked the Twitter uses how often they check their Tweets. 24% said several times a day while 21% said infrequently to never.
Of those that are posting, 72% said they post personal updates, 62% post work updates and more than 50% share news and retweet. Tweeting locations and sharing videos landed in the lowest spots on the chart.
See more at www.marketingpilgrim.com