All the World's a Sumthing: search marketers

Wednesday, November 24, 2010

Social PPC a Move to New Ad Networks?

It seems the PPC ad networks at Facebook (and perhaps LinkedIn) will be receiving more interest as we round the corner of 2010 into 2011.
Amplify’d from www.emarketer.com
Why Social Media Is Top Priority for Search Marketers
Social will be at the center of SEO and PPC campaigns
Social media will also play an important part in paid search efforts next year. Search ad campaigns on sites like Facebook and LinkedIn were top of mind for nearly half of advertisers surveyed—far ahead of priorities like local search or dealing with recent changes to major search engines (for example, Google Instant and Yahoo!-Bing integration).
The report noted that major spending increases on Facebook search advertising are planned for 2011. Covario estimated many advertisers would be spending 10% to 20% of their pay-per-click budgets on Facebook next year, giving the social networking site a major share of that market
Read more at www.emarketer.com

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Social Media Priority for SEOs in 2011

Nice piece from eMarketer on the interest SEOs have in social. They highlight link building aspects of social but also include overall integration which no doubt is adding to the visibility of clients. ... compelling news to me.
Amplify’d from www.emarketer.com
Why Social Media Is Top Priority for Search Marketers
Social will be at the center of SEO and PPC campaigns
Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told search marketing agency Covario, it’s definitely the year of social.

Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs. According to the report, “leveraging social media for scalable link-building efforts is a major initiative for advertisers.”
See more at www.emarketer.com