Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Sunday, December 5, 2010

Facebook Updates Friends Intros

Still sorting through this, but anticipate requesting the upgrade ( link provided below). Facebook innovations, and improvements to service and layout are like windows software updates - new updates each week. The cycle of change is really impressive.

Amplify’d from blog.facebook.com

A New Introduction

The profile begins with a quick overview of basic information such as where you're from, where you went to school, and where you work—the kinds of conversation starters you share with people you've just met or exchange with old friends as you get reacquainted.

Featured Friends

You can now highlight the friends who are important to you, such as your family, best friends or teammates. Create new groups of friends, or feature existing friends lists. I opted to feature my Ultimate Frisbee teammates, giving the rest of my friends a way to learn more about that part of my life.

We're really excited about the new profile.  We're rolling it out gradually and plan to get it to everyone by early next year.  You can upgrade immediately or learn more about the new features on this page: www.facebook.com/about/profile.

Read more at blog.facebook.com

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Wednesday, November 24, 2010

Social PPC a Move to New Ad Networks?

It seems the PPC ad networks at Facebook (and perhaps LinkedIn) will be receiving more interest as we round the corner of 2010 into 2011.

Amplify’d from www.emarketer.com

Why Social Media Is Top Priority for Search Marketers

Social will be at the center of SEO and PPC campaigns

Social media will also play an important part in paid search efforts next year. Search ad campaigns on sites like Facebook and LinkedIn were top of mind for nearly half of advertisers surveyed—far ahead of priorities like local search or dealing with recent changes to major search engines (for example, Google Instant and Yahoo!-Bing integration).

Top Paid Search Priorities for US Advertisers in 2011 (% of respondents)

The report noted that major spending increases on Facebook search advertising are planned for 2011. Covario estimated many advertisers would be spending 10% to 20% of their pay-per-click budgets on Facebook next year, giving the social networking site a major share of that market
Read more at www.emarketer.com

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Monday, November 22, 2010

How Effective are Facebook's PPC Ads?

The Wall St. Journal posted a story about entitle "Valuing Facebook's Ads" and lightly explores the the growth of the ad network. In comparing Facebook's ads to other online ads the cost difference is noted. Similarly, noted are the desire of some to have more interactive ads, and the happiness some marketers find with the word of mouth sharing aspect of Facebook.

Amplify’d from www.wallstreetjournal.com

Valuing Facebook's Ads

Facebook Inc. is attracting more advertising, but marketers are still trying to figure out the value of those ads.

Facebook served up almost a quarter of the 1.3 trillion online display ads in the third quarter, according to ComScore data. But marketers are trying to figure out how to value the ads on Facebook.

Several agencies put the average price of an ad on Facebook in the U.S. in the $2 to $8 range for a thousand views, depending on targeting options and where it appears on the site. The price is lower than the average $15 that other premium media sites can charge.

"Where our ads show additional impact is that they can let people engage with them and share them with their friends," Ms. Sandberg said. "This is word-of-mouth-marketing at scale pretty much for the first time."

Although the prices are relatively low, the number of people visiting Facebook is so large that low prices can add up to big dollars fast, advertisers said.

The site is proving to be a hot spot for advertisers who want to drive direct response, like for deal-of-the-day sites.Read more at www.wallstreetjournal.com

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Thursday, July 29, 2010

Untitled

Amplify’d from searchengineland.com

Up Close With Facebook Questions

Facebook Questions is the latest in a long line of question-and-answer services online but, as Danny Sullivan mentioned in his news article earlier, it’s the only one with a community of 500 million users behind it. For comparison’s sake, Yahoo Answers, the recognized leader in the Q&A space, announced in late 2009 that it had reached 200 million users worldwide. It remains to be seen what percentage of Facebook members will use Questions, but it’s obvious that the service could surpass Yahoo Answers in due time.

How to Ask Facebook Questions

facebook-1

I typed my first question into the box above, and before adding it to the site, Facebook showed me this pop-up window that serves as an extra warning.

After clicking on “Ask Question” to confirm things, the question is on the site and available to be answered by any other user. Facebook automatically “tags” the question based on the words you’ve used. In my case, it placed the question in the “Seattle” topic (correctly) and a “Years” topic (say what?).

Fortunately, you can edit the topics/tags — more on that in a moment. I’ve asked a question about a flower and need to show what I’m talking about so others can help. With each question, you have three options that only show up after the initial question has been posted:

  • Add photo
  • Add poll options
    • Add description

    When you’re done, adding or changing the topics is easy, but a bit hard to find. It’s not right below the question as one of the edit links. On the far right of the question page is a section called “Related Topics.” (see screenshot above) It shows the current topics for your question and has an “Edit” link — that’s where you can remove or add new topics.

    Sharing Questions with Friends

    Once you begin using Facebook Questions, you’ll get a separate “Questions” tab on your profile, too. (see above) That tab should show all your activity, with options to see just your questions or just your answers … but as of this afternoon during my testing, the tab wasn’t working.

    facebook-bug-2

    Answering Facebook Questions

    facebook-6

    (SEOs will notice, too, that there’s an encouragement to provide links to sources that you used to find your answer. Yahoo Answers encourages this, too, but sorry … just like on Yahoo Answers, the link is no-followed. Yes, I became the first Facebook Questions spammer just so I could test this for you.)

    facebook-7

    On the right of every answer, Facebook has a checkmark and an X button — these are used to mark a reply as Helpful or Not Helpful. As those buttons are used, the replies will move up or down the page. The highest-ranked answers appear at the top and others follow in descending order.

    Final Thoughts

    One of the big questions is if Facebook Questions can avoid (or survive) some of the things that plague Yahoo Answers and some other Q&A sites: spam, uninteresting chit-chat posed as a question, and so forth. If it does, it will probably be due to the size of Facebook’s user base and the depth of the personal connections that many users have made. Facebook is building a Q&A service around an existing and popular social graph; the competition, to a large degree, is trying to add social features on top of a Q&A service.

    Read more at searchengineland.com

    Posted via email from My Posterous Blog

    Wednesday, July 28, 2010

    Zuckerberg Announces Launch of Facebook Stories

    User-generated tales of how Facebook has impacted lives; powered by Bing maps already populated with 100s of stories. Could be powerful - could be non-consequential. Will you use it?

    Posted via email from My Posterous Blog