All the World's a Sumthing: December 2010

Thursday, December 16, 2010

Marketing to the College Aged through Social Networks, a Match?

Research results regarding social media from Nielsen Norman Group suggest (strongly perhaps?) that university students - in fact - aren't exhibiting signs of social media obsession. The Media Post article suggests that students do not expect or want 'everything' to be social.
Amplify’d from www.mediapost.com
Report: Social Networks No Place For Marketing To College Crowd
On the same day Facebook founder and CEO Mark Zuckerberg was named Time's Person of the Year, a new report finds that college students don't necessarily live up to the stereotype of an especially tech-savvy, social media-obsessed segment of society.
When students want information about a company or organization, they turn to search engines to find their official Web pages, not social sites.
The report concludes, for instance, that marketers are misguided in assuming that social media is the best way to reach the college-age audience.
Among the main points:
Students like technology, but are not technical: Nielsen Norman found that while some are technology wizards, most expect the Web to be easy to use and to streamline their efforts without hassle.
Students move fast and miss information: They immediately flee a Web site when confronted with a page full of dense text, not even bothering to read the first sentence.
The latest Nielsen Norman report is reminiscent of a separate study by social media expert Danah Boyd earlier this year, which indicated that college students -- contrary to popular belief -- care about privacy online.
Read more at www.mediapost.com

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Thursday, December 9, 2010

Twitter By the Numbers Pew Research Figures

Twitter facts and figures from Pew Research.
Amplify’d from www.marketingpilgrim.com
Twitter’s Huge! Or is it?
According to the latest report from the Pew Research Center’s Internet & American Life Project, the answer is 8%. Eight! How can that be? Twitter is one of the most popular social media services. Famous people Tweet every day. Twitter is used to help raise money during a disaster and detectives in England are being trained to use the service to help track criminals. So how can it be that only 8% of internet users are hanging with the bird?
Not surprisingly, the report shows that people aged 18-29 are more likely to be Twitter users, as are African-Americans and Latinos. Urban dwellers are twice as likely to use Twitter than their country cousins and that makes perfect sense, too.
To make matters even odder, Pew asked the Twitter uses how often they check their Tweets. 24% said several times a day while 21% said infrequently to never.
Of those that are posting, 72% said they post personal updates, 62% post work updates and more than 50% share news and retweet. Tweeting locations and sharing videos landed in the lowest spots on the chart.
See more at www.marketingpilgrim.com

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Wednesday, December 8, 2010

Twitter Streams Getting Rich Media with SlideShare, Instagram

Twitter announced on Monday that more photos, videos, song snippets and the like are being added to the stream. This no doubt is a big boost to all of the new content partners which include services Rdio and DipDive, along with Slideshare, Blip.Tv and Instagram.
Plans to add more rich media content to Twitter's streams have been and are in the works. The original partners include videos from YouTube, song snippets from Apple's Ping, Livestream, and photo images from various Twitter clients to name a few.
The addition is part of the platform's redesign and plan to evolve Twitter into a more cohesive user experience. The functionality allows Twitter to keep users on the site (and in the stream) as opposed to darting back and forth from interesting links, or windows. Preview allows users to (1) find content, (2) review or consume, and (3) return to the conversation stream all without leaving a singularly open browser window.
When asked about the amount of users that access Twitter via third-party clients Twitter representatives claim 78% of users log in via the web at least once a month.
Amplify’d from blog.twitter.com
Now Playing on #newTwitter: Embedded Music, TV Shows, Slides and More
We’re on a mission to give you more great multimedia content on Twitter, and today we’re adding five new companies to bring you independent TV shows, photos, works of art, slide presentations and entire songs, all right inside the details pane. Twitter users can access embedded media from more than 20 partners in total, including these new companies:
blip.tv: Watch more than 50,000 independently-produced Web TV shows.
Instagram: View mobile photos, personalized with Instagram’s colorful filters.
Rdio: When a subscriber Tweets out a song, Rdio members can listen to full-length songs right inside the details pane,
All other Twitter users will hear 30 second song previews.
SlideShare: Read and share entire presentations, directly on Twitter.
Dipdive: See photos, videos and new works from Dipdive's community of artists.
In the next few months we’ll integrate with more content partners. For Twitter users, this means that 140 characters can contain a world of multimedia content, and instantly connect you to video, photo, music and media services all across the Web.
Read more at blog.twitter.com

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Sunday, December 5, 2010

Facebook Updates Friends Intros

Still sorting through this, but anticipate requesting the upgrade ( link provided below). Facebook innovations, and improvements to service and layout are like windows software updates - new updates each week. The cycle of change is really impressive.
Amplify’d from blog.facebook.com
A New Introduction
The profile begins with a quick overview of basic information such as where you're from, where you went to school, and where you work—the kinds of conversation starters you share with people you've just met or exchange with old friends as you get reacquainted.
Featured Friends
You can now highlight the friends who are important to you, such as your family, best friends or teammates. Create new groups of friends, or feature existing friends lists. I opted to feature my Ultimate Frisbee teammates, giving the rest of my friends a way to learn more about that part of my life.
We're really excited about the new profile. We're rolling it out gradually and plan to get it to everyone by early next year. You can upgrade immediately or learn more about the new features on this page: www.facebook.com/about/profile.
Read more at blog.facebook.com