All the World's a Sumthing: Twitter Streams Getting Rich Media with SlideShare, Instagram

Twitter announced on Monday that more photos, videos, song snippets and the like are being added to the stream. This no doubt is a big boost to all of the new content partners which include services Rdio and DipDive, along with Slideshare, Blip.Tv and Instagram.
Plans to add more rich media content to Twitter's streams have been and are in the works. The original partners include videos from YouTube, song snippets from Apple's Ping, Livestream, and photo images from various Twitter clients to name a few.
The addition is part of the platform's redesign and plan to evolve Twitter into a more cohesive user experience. The functionality allows Twitter to keep users on the site (and in the stream) as opposed to darting back and forth from interesting links, or windows. Preview allows users to (1) find content, (2) review or consume, and (3) return to the conversation stream all without leaving a singularly open browser window.
When asked about the amount of users that access Twitter via third-party clients Twitter representatives claim 78% of users log in via the web at least once a month.
Amplify’d from blog.twitter.com
Now Playing on #newTwitter: Embedded Music, TV Shows, Slides and More
We’re on a mission to give you more great multimedia content on Twitter, and today we’re adding five new companies to bring you independent TV shows, photos, works of art, slide presentations and entire songs, all right inside the details pane. Twitter users can access embedded media from more than 20 partners in total, including these new companies:
blip.tv: Watch more than 50,000 independently-produced Web TV shows.
Instagram: View mobile photos, personalized with Instagram’s colorful filters.
Rdio: When a subscriber Tweets out a song, Rdio members can listen to full-length songs right inside the details pane,
All other Twitter users will hear 30 second song previews.
SlideShare: Read and share entire presentations, directly on Twitter.
Dipdive: See photos, videos and new works from Dipdive's community of artists.
In the next few months we’ll integrate with more content partners. For Twitter users, this means that 140 characters can contain a world of multimedia content, and instantly connect you to video, photo, music and media services all across the Web.
Read more at blog.twitter.com