On May 25, 2011 8:23 AM, "Center for Media Research" <news@mediapost.com> wrote:
> Research Brief: Social Networks Appealing To Affluents
>
> Among the general population, the main reason cited for
> connecting with brands on social networks was to receive
> deals and discounts. This result backs up earlier research
> from several sources on why consumers follow brands on social
> sites, but this was a much lower priority for the wealthy.
> Their top reasons for following brands were due to a
> preexisting affinity for and a desire to be kept informed
> about the brand, suggesting that
> social media marketers still
> need to provide fans with value, even if it isn't directly in
> the form of a coupon or sale.
>
> For the whole story, visit
> http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150950.
> Research Brief: Social Networks Appealing To Affluents
>
> Among the general population, the main reason cited for
> connecting with brands on social networks was to receive
> deals and discounts. This result backs up earlier research
> from several sources on why consumers follow brands on social
> sites, but this was a much lower priority for the wealthy.
> Their top reasons for following brands were due to a
> preexisting affinity for and a desire to be kept informed
> about the brand, suggesting that
> social media marketers still
> need to provide fans with value, even if it isn't directly in
> the form of a coupon or sale.
>
> For the whole story, visit
> http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150950.
No comments:
Post a Comment