Filtering Streams and the Fully Integrated Organization Ideas for Tomorrow

This post is helpful and points out some very compelling developments in the field that I'd like to delve into at the appropriate time. These issues include.. semantics, the future role of SEO, filtering tools and, thematic keyword search. The enterprise is an interesting animal, and one that also should remind us of the variety of areas social media touches. The review of the 'socially integrated' organization, too is something I mean to provide some time for.

Amplify’d from socialmediatoday.com

Four Key Steps to Normalizing Social Media Listening and Intelligence Across the Enterprise

When I first started as an Account Manager at Visible two years ago most of the social listening projects I worked on were with small groups from Interactive teams, Market Research or Corporate Communications from within large and often exceptionally diverse global corporations.

What we found though is that as you listen to conversations across social media channels and pay attention to how people feel about your company and how your products or services are resonating with your target market you can find yourself saying “oh this is totally something that other people in our company should know.”

As social listening projects have become more and more commonplace I find that more and more business groups want to hear what is being said and know what it can do for them and their unique business goals

As a large or small company, any new initiative can be exciting and a bit scary.  Normalizing social listening and intelligence across multiple business units is an evolutionary process.  With these key components hopefully it can be a smooth one. Read more at socialmediatoday.com

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