Food for thought from earlier in the month, with links to research.
Amplify’d from liesdamnedliesstatistics.com
Research shows: Location based networking, yes / Location based networks, no
For example, Invoke Solutions recently had some good and bad news for location based networks. The good: 52% of (US) consumers would be willing to share their location in exchange for retail perks. The bad? Facebook Places had 5% use and Foursquare 3% use. Interestingly enough, the same study did show an appetite among respondents for ShopKick, which gives you (real) rewards for checking into places.
Invokes stats are echoed by research from Pew among Americans and their willingness to use the current crop of location based networks. Only 4% of Americans use these services, and on any given day 1% will be ‘checking in.’
- Will Location-Based Services Ever Go Mainstream? (gigaom.com)
Read more at liesdamnedliesstatistics.com
- Pew: Only 4% of Adults Use Location-Based Services (socialtimes.com)
See this Amp at http://amplify.com/u/fxlf
via Amplify.com
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