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Best Practices for Advertising on LinkedIn
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- Choose words that grab the attention of your target audience and clearly explain what you offer. People use LinkedIn in ways that differ from other websites, so put yourself in your audience's shoes as you're creating your ads.
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- Give people a reason to take notice and click to learn more by highlighting special offers, unique benefits, whitepapers, free trials or demos.
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- Include strong call-to-action phrases like Try, Download, Sign up, or Request a Quote.
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- Include an image with your ad that's relevant to what you offer. The maximum size of the image is 50 pixels wide by 50 pixels high, so be sure that the contents of your image are readable at this size.
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 Effective  |
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What works well: - This headline clearly describes the products or services offered. Try an ad variation with a question in the headline to engage people.
- This description lists clear benefits and suggests a strong call-to-action.
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 Less Effective  |
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What could be improved: - The logo and the text within the image are too small and hard to read.
- This headline displays the company name rather than a word or phrase describing the service or key benefits of the service.
- This description does not use complete sentences and proper punctuation.
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