Nice piece from eMarketer on the interest SEOs have in social. They highlight link building aspects of social but also include overall integration which no doubt is adding to the visibility of clients. ... compelling news to me.
Amplify’d from www.emarketer.com
Why Social Media Is Top Priority for Search Marketers
Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told search marketing agency Covario, it’s definitely the year of social.
Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs. According to the report, “leveraging social media for scalable link-building efforts is a major initiative for advertisers.”
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